This conceptual brand identity for Shibuya Airport reimagines the gateway to one of Tokyo’s most vibrant districts with a bold, contemporary visual language. The design features a dynamic logo combining upward arrows and playful shapes in neon green and magenta, symbolizing movement, connectivity, and Shibuya’s energetic spirit. The color palette and modern typography evoke both innovation and approachability, creating a memorable presence across digital, print, and environmental applications.

Key brand touchpoints include large-format airport signage, aircraft livery, and digital displays, all unified by the signature logo and color scheme. This cohesive system ensures instant recognition and a welcoming, forward-thinking experience for travelers, reflecting Shibuya’s reputation as a hub of creativity and culture