This conceptual ad campaign for Rukus, an actual skate shop based in Baton Rouge, captures the raw energy and urban vibe of the skateboarding scene. The black and white photography, gritty typography, and bold slogan "Bring the Rukus" create a strong visual identity. The campaign targets a young, urban audience passionate about skateboarding and street culture, emphasizing the excitement and community surrounding the sport. A magazine cover was material that was created for this, and is a idea that would be implemented to keep the local Baton rouge skateboarding community informed about the scene.